Babymoov UK is committed to protecting your personal data. This Privacy Policy outlines what data we collect, how we use it, and your rights regarding this information when you use our website (https://babymoov.com/).

Structure of the Privacy Policy
1. Who are we and how can you contact us?
2. What personal data do we collect?
3. How long do we keep your data?
4. Who is the data for?
5. What are your rights and how can you exercise them?
6. Data security and privacy.
7. Changes to the Privacy Policy.
8. Social Media.
9. Cookies.

1. Who are we and how can you contact us?
The data controller is Babymoov Group SAS, represented by Pierre MAGRO. You can contact us via:
- Email: rgpd@babymoov.com (for GDPR matters only)
- **Postal address**: 16 rue Jacqueline Auriol, 63100, Clermont Ferrand, France.
- **Website**: Use the "Just to say hello!" contact form in the help bubble on our website.

2. What personal data do we collect?
We collect data such as:
- **User account information**: name, email, etc.
- **Browsing data**: pages visited, searches performed.
- **Transactional data**: purchase history, payment details.
- **Communication data**: messages, emails sent to us.

**Legal bases** for data processing include user consent, performance of a contract, and legitimate interest. Purposes include account management, order processing, and improving user experience. Recipients are internal teams and trusted subcontractors.

3. How long do we keep your data?
Data retention periods vary depending on the type of data and purpose of processing, detailed in the data usage table in section 2.

4. Who is the data for?
Data is shared with:
- Internal services
- Subcontractors: SHOPIFY, ZENDESK, MAILJET, VERIFIED REVIEWS, MOLLIE, and BECOMS, all compliant with UK GDPR requirements.

5. What are your rights and how can you exercise them?
You have rights to:
- **Information**: Understand how your data is processed.
- **Objection**: Object to data processing.
- **Access**: Request access to your data.
- **Rectification**: Correct inaccuracies.
- **Erasure**: Have your data deleted.
- **Portability**: Transfer your data to another controller.
- **Restriction**: Limit data processing.
- **Post-death wishes**: Dictate handling of your data after death.

To exercise these rights, contact us via email (rgpd@babymoov.com) or post. More information is available on the Information Commissioner's Office (ICO) website.

6. Data Security and Privacy
We implement robust security measures to protect your data from unauthorized access, loss, theft, or misuse. Third parties are contractually obliged to ensure data security.

7. Changes to the Privacy Policy
Our policy may change, and we recommend reviewing it regularly when visiting our website.

8. Social Media
We use social media plugins (Instagram, Facebook, Pinterest, LinkedIn). Be cautious when sharing personal data on these platforms. Review their privacy policies for more information.

9. Cookies
Cookies are used to enhance website functionality, track performance, and tailor advertising. Types include:
- **Functional cookies**: Necessary for site operation.
- **Performance cookies**: Improve site functionality and measure audience.
- **Advertising cookies**: Deliver targeted advertising.
- **Social media cookies**: Enable content sharing on social networks.

You can manage cookie preferences via browser settings or directly on our website.

Definition and Management of Cookies
Cookies are small files stored on your device. They enable functionalities like recognizing your device, saving preferences, and providing personalized content.

- **Functional cookies**: Essential for communication and services.
- **Performance cookies**: Improve user experience and measure site usage.
- **Advertising cookies**: Provide targeted advertising.
- **Social media cookies**: Facilitate content sharing.

You can control and delete cookies through browser settings or the cookie management feature on our website.

For any further information or clarification, feel free to contact us directly.

Privacy Policy for SMS Marketing

Last Updated: [24/07/24]

Babymoov UK values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide to us when you sign up for and use our SMS marketing services.

1. Information We Collect

When you opt-in to our SMS marketing services, we may collect the following information:

• Personal Information: Your name, phone number, and any other information you voluntarily provide.
• Usage Information: Data about your interactions with our SMS messages, such as the date and time of messages received, message content, and your responses.

2. How We Use Your Information

We use the information we collect to:

• Send you marketing and promotional messages via SMS.
• Provide customer support and respond to your inquiries.
• Improve our SMS marketing services based on your feedback and interactions.
• Comply with legal and regulatory requirements.

3. How We Share Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

• Service Providers: We may share your information with third-party service providers who assist us in operating our SMS marketing services, conducting our business, or serving our users.
• Legal Requirements: We may disclose your information if required to do so by law or in response to a subpoena, court order, or other legal processes.

4. Data Security

We implement a variety of security measures to protect your personal information. Your information is stored on secure servers and is only accessible by authorized personnel.

5. Your Choices

You can opt-out of receiving SMS marketing messages at any time by replying "STOP" to any message you receive from us. After you opt-out, we will no longer send you SMS marketing messages, but you may still receive service-related messages.

6. Children's Privacy

Our SMS marketing services are not intended for individuals under the age of 13. We do not knowingly collect or solicit personal information from anyone under the age of 13. If we become aware that we have collected personal information from a child under 13, we will delete that information as quickly as possible.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

8. Contact Us

If you have any questions about this Privacy Policy or our marketing services, please contact us at:

Babymoov UK

Collar factory
112 Augustine St
Taunton
TA1 1QN

Updated Privacy Policy: Closure of Reward Scheme

This privacy policy update reflects changes following the closure of our customer reward scheme, in compliance with UK GDPR.

1. Purpose of Data Processing

We previously collected personal data to operate our customer reward scheme. As the scheme has now closed, we no longer process data for this purpose. Any remaining data will be retained only for legal, financial, or customer service reasons.

2. Data Retention and Deletion

Data related to the reward scheme will be retained for a maximum of 12 months post-closure. After this period, it will be securely deleted or anonymised. Customers may request deletion of their data at any time.

3. Lawful Basis for Processing

Any continued use of scheme-related data (e.g., for analytics or marketing) is based on either customer consent or legitimate interest, as defined under UK GDPR.

4. Customer Rights

Customers have the right to access, correct, delete, or object to the processing of their personal data. Requests can be submitted via the contact details below.

5. Third-Party Sharing

We may have shared reward scheme data with trusted third-party processors. These partners are required to comply with UK GDPR and have been instructed to delete or anonymise all relevant data.

6. Security Measures

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

7. Contact Information

For any questions or data requests, please contact us by visiting us at babymoov.co.uk and submitting a query via the help button located in the right hand corner of the screen. Our team will respond to you within 48 hours.